Tinder is making its Passport feature free throughout April, making it possible for users to virtually travel, meeting people from all around the world without leaving their homes.
Tinder did that last year, too, when more than 25% of members globally tried Passport. The users documented their adventures using #tinderpassport and TikTok, which has racked up 72 million views (and counting). In April 2020, users made 1.4 billion matches using the Passport feature and broke Tinder’s highest matches per day record on April 24 with 55 million matches.
“We saw such overwhelming adoption of Passport the first time around because people were desperate for connection. One year later, we expect similar adoption for a different reason: possibility. We’re all eager to close this chapter of our lives, but we’re still (mostly) at home. Tinder Passport lets us dream about what life might be like when we can travel, meet new people and make plans again,” said Udi Milo, VP Product at Tinder.
Tinder made a list of cities with the most Swipe Right activity. Those are Los Angeles, New York, London, Paris, Miami, Tokyo, Seoul, Stockholm, Amsterdam, and Moscow.
Recently, Tinder partnered up with Lyft to offer its users to gift their dates a Lyft ride. Also, U.S. users can now do a background check on violence and abuse since Tinder partnered up with the non-profit background check platform Garbo to provide users a way to make more informed decisions.