One of the most popular dating apps Tinder appointed George Felix as the new Chief Marketing Officer, where he will oversee the global brand vision, strategy, and operations.
Previously, Felix led an award-winning career at Yum! Brands and Procter & Gamble where he was in charge of the brands like Old Spice, KFC, and Pizza Hut. He was awarded the “Brand Marketer of the Year” award from Ad Age in 2018, for his work on The Return of Colonel Sanders campaign.
“It is rare to find a marketing leader who not only delivers iconic brand positioning and outstanding results, but continually does so in new ways with very different brands. At the same time, George’s humility and people-centered leadership style are just as important to us culturally,” said Jim Lanzone, CEO of Tinder.
Throughout his career, Felix has been creating campaigns that reintroduced classic brands to new audiences. He launched campaigns that drove sales growth and modernized Pizza Hut and KFC by putting them back in pop culture, including the “Newstalgia” campaign for Pizza Hut which premiered this year on Super Bowl Sunday.
He has been working at Procter and Gamble for 6 years, where he led advertising campaigns for Old Spice, winning 10 Cannes Lions, 2 Effies, and an Emmy for Best Commercial for the iconic “Smell Like A Man” campaign.
“The opportunity to work on a brand as culturally relevant as Tinder is what drew me to this opportunity. The possibilities for Tinder as a global brand are endless. I’m thrilled to be joining during a time when a new generation is emerging to redefine relationships and the ways they want to meet new people,” said Felix.