The companies want to help their shared customers ease into making new connections in real life again.
“Although the world has been changed forever, people are yearning for human connection, cities to reopen, and the moment when we can all socialize again. We value Tinder’s inclusive policies and diverse community,” said Julia Parsons, head of Partnership Marketing at Lyft.
Tinder saw mentions of “go on a date” hit an all-time high in bios during February 2021, and earlier this month Lyft’s weekly ridership volume reached a record level since March 2020.
“Like any relationship, it’s about the right place at the right time and there really is no better moment for our brands to work together. We’re excited to partner with Lyft and work on innovative solutions for our members who are looking forward to getting back out there. Swipe activity hit 3.4 billion on January 3rd, which was one of the busiest days of the entire pandemic,” said David Wyler, SVP of Business Development and Partnerships at Tinder.
The new feature will be available in the coming months. Tinder members who use the Lyft app will have access to Lyft’s in-ride safety features, including the ability to share their location with family and friends and silently request assistance through Emergency Help, supported by ADT.
Recently, Tinder announced another feature that will soon be available – a background check on violence and abuse. Match Group, owner of Tinder and other dating apps, invested in the non-profit background check platform Garbo to let its users do a background check on violence and abuse so they can make more informed decisions when using their dating apps. The technology will first be available to Tinder users in the U.S.