The B2B influencer marketplace InfluencerActive, Inc. launched the world’s first business influencer digital marketplace, featuring more than 100 highly networked, leading business influencers for B2B and B2C brands. The influencers are from the U.S., Asia-Pacific, Latin America, and Europe.
The digital marketplace offers marketing leaders, brands, and agencies to work with business influencers. With the InfluencerActive marketplace, B2B and B2C marketers can quickly book an influencer, send the desired media and messaging, and see their content pushed live by the influencer within a matter of hours.
“On sites like LinkedIn and Twitter, business leaders, executives, coaches, and even CEOs have built networks of influence that regularly reach millions of people around the world. But until now, there has been no easy way for B2B brands to engage and activate business influencers,” said Anthony James, CEO of InfluencerActive.
The new marketplace could be a good business decision, according to the Business Insider report, which shows that the influencer marketing industry will grow to $15 billion by 2022. Additionally, a recent survey conducted by Influencer Marketing Hub shows that 75% of brands said they intend to dedicate a budget to influencer marketing in 2021, and 90% of survey respondents said they believe influencer marketing is an effective form of marketing.
“Advertising just doesn’t offer the same value as it once did. Sponsored posts simply take the old ‘interruption marketing’ model and apply it to digital news feeds. But people don’t want to be interrupted. They want context, a story, entertainment, and trust. Our influencers are well-positioned to do that, and our platform is the ideal vehicle for making that happen,” said James.