Spark will use ParshipMeet Group’s Live video Platform as a Service (vPaaS) product, the product is which other live-streaming video dating apps already have integrated into their platforms. The product is monetizing user videos.
“We’re excited to bring an always on quality live streaming service to Zoosk users, allowing them to make new connections more informally, in a fun and interactive fashion, and enticing them to come back to our platform often. This is an important step in our commitment to build the best social dating platforms for meaningful relationships to help people find true, long-lasting love,” said Eric Eichmann, Spark Networks CEO.
Spark Networks SE is America’s third-largest public dating company, with around one million monthly paying subscribers globally, via their portfolio of premium and freemium dating apps Zoosk, EliteSingles, Christian Mingle, Jdate, JSwipe, SilverSingles, and eDarling, among others.
“Live video has proven it is the right product for these unprecedented times. Nearly 250,000 dating games now take place across our Live communities every day allowing members to connect, safely meet, and fall in love. Post-pandemic we expect video will still be the best filter for choosing who to meet – the richness of the interaction in Live allows members to learn more about each other and deepens connection. We look forward to working with the Zoosk team to bring this exciting product to their app,” said Geoff Cook, CEO of The Meet Group and GM Video ParshipMeet Group.