The Singaporean multinational ride-hailing company on Thursday announced that they have inked a regional e-commerce partnership with Don Don Donki, a popular specialty retail mart for affordable Japanese foods and products.
The recent partnership of Grab with Japanese discount chain store Don Quijote Co. Ltd. or Donki aims to offer consumers a more convenient and rewarding online and in-store shopping experience to cater to new consumer expectations of ultra-fast door-to-door delivery.
Through the partnership agreement, Grab will serve as Donki’s preferred on-demand delivery partner in Southeast Asia and offer its cashless payment service GrabPay across Donki retail stores.
As Donki continues its expansion across the region, both companies plan to collaborate on in-market campaigns to further engage Grab users and retail shoppers.
DON DON DONKI is operated by Pan Pacific International Holdings Group’s overseas subsidiary for Asia Pacific, Pan Pacific Retail Management (PPRM).
“Over the past few years, we strove to bring Japanese products closer to consumers in Southeast Asia by opening up new stores in every corner of the region.” Satoshi Machida, President of PPRM (Singapore) and PPRM (Malaysia) said.
“As one of the leading e-commerce platforms, this partnership with Grab will allow us to gain a foothold online and reach out to more consumers as a complement to our on-going market expansion,” Machida said.
“We are super excited to be partnering Don Don Donki on their Southeast Asia expansion. We know that many Grab users are fans of Japanese products and are going to appreciate Don Don Donki’s wide range of good-quality, value-for-money Japanese foods, fresh produce, and products. We look forward to bringing a piece of Japan and the unique Don Don Donki experience to more Southeast Asian homes through GrabMart,” Grab Managing Director and Regional Head of Commercial Saad Ahmed said.
The Grab x Don Don Donki partnership will provide more delightful shopping experiences for consumers through Shop from Home on GrabMart.
Consumers in Singapore, Malaysia, and Thailand can order their favourite DONKI products on GrabMart for immediate or scheduled delivery. They can look forward to an extensive catalogue featuring up to 900 SKUs, including snacks, ready-to-eat meals, alcoholic and non-alcoholic beverages, as well as daily essential items across health, beauty, and household segments.
The partnership will also usher convenient cashless payments through GrabPay. Donki fans in Malaysia can pay for their offline purchases in DONKI retail stores via GrabPay, Grab’s in-app cashless payment service, and receive GrabRewards points for their transactions.
GrabRewards points can be redeemed for special discounts on Grab services and at GrabRewards’ partnering stores. Both companies are in discussions to bring GrabPay into more DONKI retail stores in the region.
Both companies will soon offer joint marketing programmes for a seamless shopping experience. The two companies also plan to explore initiatives to better engage consumers online and offline.
Donki customers can tap on Grab’s Merchant Discovery feature which will enable them to push promotions to Grab users who are nearby to draw them to their stores.
This month, Grab and Donki are also launching a joint campaign in Singapore to encourage fans to explore this new GrabMart shopping experience. Using a Donki promo code upon checkout, consumers will be able to enjoy 30% off plus free delivery with minimum spend on DONKI products on GrabMart.
“Consumers are buying more groceries and essentials online, and this behaviour is unlikely to go away. The Grab platform enables retailers like Don Don Donki to easily plug into our ecosystem, connect with our large and growing base of online users and provide ultra-fast on-demand delivery to them through our scalable fleet. We are committed to supporting retailers in Southeast Asia build out their digital strategies and reach their business goals through our unique platform tools and services,” Ahmed concluded.