RedfinNow, a new way to sell through Redfin, announced its launch in the Boston metro area. Sellers can request a cash offer directly from Redfin and sell without fixing up their homes or organize open houses and private showings.
“Boston home prices grew by double-digits in March, but this hot market is a double-edged sword for sellers who also need to buy. RedfinNow makes it easy for our customers to get a strong offer for their current home so they have the money to buy their next and the flexibility to line up their closings so they only need to move once,” said Jason Aleem, vice president of RedfinNow.
RedfinNow is available in 23 markets in nine states and the District of Columbia. To request a cash offer, homeowners need to type in their address and provide some basic information about their home. RedfinNow uses local insight and its proprietary machine-learning algorithms to make a cash offer based on the home’s location, condition, and the cost of repairs. Sellers can pick their closing date between 10 and 90 days from accepting Redfin’s offer.
“Once RedfinNow owns a home, it makes updates and then lists the home for sale on the open market. Redfin makes it easy for buyers to safely tour RedfinNow listings without an appointment. Buyers can unlock the door of most RedfinNow homes with the Redfin app and self-tour seven days a week, from 8 am to 8 pm, with or without an agent,” wrote the company in an announcement.
Right now, the company is making offers on single-family properties, built after 1900 in parts of Middlesex, Norfolk, and Plymouth counties. Over time, Redfin plans to expand to other neighborhoods and types of properties.
Still, sellers can choose if they want to list their homes on the open market. If so, they can address Redfin’s local real estate agents.