The number of listings for sale that have video content or virtual tours on Rightmove increased from 2% in January 2019 to 34% in January 2020. The numbers are up in rental, as well – from 1% in January 2019 to 17% now.
Because of the COVID-19 pandemic, Rightmove made a way for agents to highlight the online viewing of properties. Agents have added this online viewing label to over 400,000 properties to date.
“During the first national lockdown in 2020 our virtual services became vital to our customers, allowing us to provide online valuations, virtual viewings and more. We were very pleased to see Rightmove quickly made virtual viewings available via their platform; helping us to promote our virtual service, enhance the marketing we are able to provide to our vendors, and providing a valuable service to home-seekers. We were amongst some of the first agents nationally to use this functionality,” said Laura Gittins, Marketing Manager at estate agent company Farrell Heyworth Group.
Rightmove launched an automated online viewing tool that allows agents to automatically send the videos to interested buyers. The tool is designed to help cut down on physical viewings and better prioritize leads.
There are now 69,000 listings with an automated online viewing option.
“We’ve been taking videos of our properties for the last five years to aid applicant journeys. Of course, with Covid, online tools have become even more important and we have found that Rightmove’s new online viewings tool is really useful. It helps everyone save on unnecessary journeys to unsuitable properties, allowing our team to easily show applicants around properties from the comfort of their own homes. In the last week alone, five viewings were avoided as they weren’t suitable which clearly saved everyone time,” said Marc von Grundherr, Director at estate agent company Benham and Reeves.
Recently, Rightmove announced it will add the Modern Method of Auction (MMoA), a new digital method of sale as a choice to their sellers, in the spring.