“muzmatch sought to mimic the Tinder app’s functionality, trade off of Match’s name, brand, and general look and feel, meet user expectations that Match created, and build a business entirely on a Tinder clone distinguished only muzmatch’s Muslim-cultural-specific marketing,” states a Match Group spokesperson in the court documents.
The app’s layout isn’t the only problem for Match Group – the color scheme is also similar, and the name of the app can lead users to “subconsciously associate it with the Dallas-based dating giant”.
Muzmatch app just reached 4 million users, before Valentine’s Day. They raised $7 million from a Series A funding round in 2019. They plan to focus on more general community features and make a platform for all Muslims to connect, not only for dating.
In March 2018, Match Group filed a similar lawsuit against recently public company Bumble, but the legal battle induced counter lawsuits, which ended in June 2020 with a settlement agreement on all litigation.