The threesome dating app Feeld appointed Ana Kirova as a new CEO, instead of Dimo Trifonov who founded the app inspired by Kirova and their relationship.
Kirova is currently the CPO of the company which is trying to go past its reputation as the ‘app for threesomes’ to an ethical sexual openness app for singles and couples seeking open relationships.
“Open relationships are the new normal. We are an instrument of a new, progressive sexual culture that helps normalize sexual freedom and self-realization. I see a future where we at Feeld have reached new heights, changed people’s lives for the better, normalized sexual desires, making humans a bit more curious, and the world a bit kinder as a result,” said Kirova.
Kirova’s focus will be on building upon Feeld’s foundations of trust, safety, and openness as sexual boundaries disappear, as research showed that more and more people see their ideal relationship as non-monogamous.
Since January 2019, Feeld’s active users have grown by 160%, consolidating it as the largest dating app of its kind. The app added 20+ sexualities and gender identities for users to select and the ‘paired profiles’ feature allows couples to explore their dating experience together.
Feeld is an organization distributed remotely across ten cities around the world with a leadership team that is 50 percent female.