Facebook Dating is not affecting other dating apps in the numbers of users, repeatedly claimed several dating executives over the past two years. Until now, the number of users on Facebook Dating wasn’t exactly known, because the company hasn’t been releasing the numbers, but the new screenshots, uncovered by The Verge, show us that information.
There were 278,000 users in New York City and approximately 25,000 in Ottawa last week, and the numbers are steadily increasing. Still, a Match Group spokesperson told The Verge that a few of its brands (Tinder, Match, PlentyofFish, OkCupid, etc.) have a higher number of active members in those cities.
Facebook Dating shows adverts on the main social media platform, asking users to sign up for the dating platform. When they sign up, it tells them how many singles of their preferences are currently “dating” in their area. It is not completely clear how Facebook’s numbers are measured – it can show active users or total sign-ups.
“[We are] excited about how it’s performing and the feedback we’ve been getting from people who have found love through the platform,” said a Facebook spokesperson to The Verge.
People are not opting for Facebook Dating mainly because of the company’s history with data leaks, because of which there had to be an additional eight-month wait before the dating product was launched in Europe. Europe’s regulators had not received the necessary paperwork with sufficient notice before the planned Valentine’s Day release date.
More and more dating apps offer, besides the choice to verify the account via their Facebook profile, a choice to verify their account through SMS codes, because of the privacy issues.
The Verge also reported that Facebook was working on a new dating app ‘Sparked’, with a virtual speed dating twist – the app will set up matches on four-minute video calls, while focusing very strongly on “kind” dating.