The largest dating app designed for Latinx singles Chispa reached 4 million downloads this week. At the same time, the company, which is a part of the Match Group portfolio, is launching a new feature in partnership with the party card game for Latinos Tragos, to enable Chispa’s user base to play the game within the app.
Introducing a game in the app should help its users start a conversation with potential matches more easily, as the Chispa research showed. More than half (56%) of surveyed Latino users have a hard time starting a conversation on a dating app, and ¾ (74%) of users said a game would help as an icebreaker when meeting potential matches.
“Breaking the 4 million downloads mark in just over three years since Chispa’s launch is no small feat and we’re proud to be the first dating app for Latinx singles to reach that milestone as we continue to look for innovative and culturally relevant ways to connect our members,” said Julia Estacolchic, director of Brand Marketing for Chispa.
The Tragos card game uses common Latinx themes and universal cultural anecdotes in hundreds of questions that users will be able to answer and display on their profiles. Some of the questions are funny, but they are all relatable, with many cultural references.
“We understand that Latinos like to connect and laugh over their shared experiences and traditions. Through this partnership with Chispa, we are excited to bring this same interaction that Tragos players have grown to love into the digital space and provide users with a fun, interactive feature that will foster stronger connections,” said Carolina Acosta, founder of Tragos.
The card game is now live on Chispa apps that can be downloaded on Google Play and App Store.