Viator offers nearly 400,000 tours and activities around the world and the integration with Booking.com will start with key destinations in North America and Europe. Other locations and inventory will follow in the coming months.
“Experiences are the most memorable part of any trip, and we’re delighted to bring more tour and activity options to Booking.com’s travelers, particularly as travel returns. Bringing our experiences inventory to Booking.com’s massive audience of travelers is an exciting integration for travelers and tour operators alike,” said Sarah Dines, vice president of business development at Viator in an announcement.
Users can now find tours and activities in the “Attractions” tab on Booking.com and they can use the “Chat Us” feature in the Management Center to find out more details about those activities.
“This collaboration further underlines our ambition and commitment to create a seamless end-to-end experience across the entire travel journey. We’ll continue to innovate and focus on making it easier for travelers to experience the very best a destination has to offer, ready in time for when we can all travel more freely and widely again,” said Bryan Batista, SVP of Booking.com’s Trips Division.