After launching operations last year, Amazon India announced on Monday that it is expanding Amazon Food, its delivery service across 62 pin-codes in Bangalore.
Prior to the expansion, Amazon Food deliveries are just available in four zip codes in Bangalore when it opened in May 2020.
In a few months since it launched, Amazon Food is now available across 62 pin-codes covering key localities like Whitefield, HSR, Sarjapur, Koramangala, Indiranagar, MG Road, Jayanagar, JP Nagar, Frazer Town, Malleshwaram, Rajajinagar, and Vijayanagar.
Customers can now order food from over 2,500 popular and hygiene-certified restaurants and cloud kitchens around them with convenient doorstep delivery. Amazon Food customers also get to choose from a wide array of 48 delectable cuisines and dishes like Indian, Chinese, Italian, Biryani, Burgers, desserts from over 2,500 restaurants and cloud kitchens available for ordering from 7 am to 11 pm every day.
Prime members get free delivery on all their orders, while other customers can pay a nominal delivery fee of 19 Indian rupees for their orders from Amazon Food which is a tad lower compared to established Bangalore food delivery services like Zomato and Swiggy.
Zomato in India is funded partly by Chinese financial giant Ant Group and Swiggy backed by Prosus Ventures have long-established a duopoly in the food delivery market in India. The entry of Amazon India, however, is seen as a challenge to both companies but many observers are wary of the slow-paced expansion of Amazon despite its financial capability to penetrate the Indian food delivery scene.
Amazon has been in a calculated expansion in Bangalore (also referred to as Bengaluru) as it earlier committed a $6.5 billion investment for its operations in India.
As a limited period offer, packaging fees are waived off for all customers. They can also enjoy amazing offers from restaurants along with Amazon Pay cashback.
“Customers trust Amazon for all their unique shopping needs across categories. With the expansion of Amazon Food in Bengaluru, we continue in our endeavor to offer unmatched convenience and value while being a part of their everyday lives. Amazon Food brings some of the city’s top restaurants including national outlets and as well as local favorites which are popular and follow strict delivery and safety protocols,” Sameer Khetarpal, Director – Category Management, Amazon India said in a statement.
Some of the top brands available on Amazon Food are Burger King, Taco Bell, Subway, Behrouz Biryani, Faasos, Chai Point, Freshmenu, MOJO Pizza, Punjab Grill, Box 8 amongst others as well as city favorites such as Adiga’s, Empire, A2B, Anand Sweets, Kannan Café, Toscano, Toit, Burma Burma, Mamagoto, Brik Oven, Gilly’s, Big Pitcher, Kapoor’s Café, Chinita, Windmills Craftworks, Polar Bear and many more.
Amazon Food can be accessed on the Amazon India app or by clicking on the “Food” icon in the category bar, simply searching for “Amazon Food” or by selecting “Amazon Food” under “Shop by Category”.